Twitter Inc is acquiring Chroma Labs, a seven-person startup that was founded by former Facebook and Instagram employees for building photo and video-editing features.
Chroma Labs was launched last fall with an app that lets people edit photos and videos before sharing them on the Stories features inside other apps, like Instagram or Snap Inc’s Snapchat.
The company is joining Twitter to “give people more creative ways to express themselves in conversations,” said Twitter’s head of product, Kayvon Beykpour, in a tweet.
John Barnett, Alex Li and Joshua Harris, Chroma Labs co-founders, worked on products at Facebook Inc before setting out on their own to build a company around creative editing tools.
While at Facebook, the group’s members were involved in projects such as Instagram Stories, augmented-reality camera effects and Oculus virtual-reality headsets.
Twitter has said that improving conversations on the social-media service is a top priority.