Nigerian Television Authority (NTA) has acquired sub-licensed rights to broadcast at least one English Premier League fixture per match week over the course of the 2019/2022 rights cycle.
According to reports, Integral Sponsorship and Experiential Marketing, a Nigerian sports marketing company, brokered the deal.
The Sub-license deal from Infront, a Wanda Sports Group company and current rights holder for Free-To-Air distribution rights in Sub-Saharan Africa, allows one live match per match-week.
Integral has therefore consequentially secured the Nigeria Television Authority (NTA), the national terrestrial broadcaster in Nigeria, as the broadcaster of choice for the matches.
The media rights package also includes the Premier League-produced magazine show, which will be aired weekly, thus delivering this most loved football tournament in the world to Nigerians.
Alhaji Yakubu Ibn Mohammed, director general of the NTA, stated that, “In terms of excitement, the Premier League is at a pedestal higher than that offered by any other league in the world. NTA is proud to partner with Integral to bring the excitement to the living rooms and viewing centres of Nigerians”