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Dangote, MTN still the most admired African brands

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During a year defined by the pandemic which brought the world to a halt, as markets have to adapt to a new reality, African brands retained their 13% share of the Top 100 most admired brands in Africa. 


While WHO and MTN top list of brands recognized as most helpful during the Covid-19 Pandemic, Dangote Group retained its status as the most admired African brand recalled spontaneously and when prompted, respectively. Nigeria’s GT Bank retains its position as the most admired financial services brand in Africa.


African brands retain 13% share of the Top 100 most admired brands in Africa, Today Brand Africa unveiled at the 11th annual Brand Africa 100: Africa’s Best Brands 2021 rankings of the Top 100 most admired brands in Africa in a virtual event hosted by Brand Africa, Publics Africa and Uganda Investment Authority.   


Despite an increase in sample size and countries, the Top 10 Most Admired Brands show little change from previous years. MTN, consistently the only African brand among the Top 10 brands overall, dropped to #11 for the first time in a decade. American sports and fitness giant, Nike retains the top spot for the fourth year in a row. MTN and Dangote retain their status as the most admired African brands recalled spontaneously and when prompted, respectively. 


With COVID-19 limiting entertainment options beyond the house, while many businesses struggled, many digital businesses such as streaming services thrived. This undoubtedly explains South Africa’s DSTV, knocking off BBC from its long held position as the most admired media brand in Africa.   Top 100 brands in Africa continue to be dominated by European brands which have held their share at 41% (-1), North America (+1), Asia (-), and Africa retaining its 13% share of the most admired brands in the world. 


Similarly, the leading African countries that dominate the rankings largely retained their positions with Nigeria (-1) and South Africa (-) with 5 brands each, Ethiopia (+1) and Kenya (-) accounting for the13 brands among the Top 100 most admired brands in Africa. 

Computer/electronics (17%)(+3), consumer (non-cyclical) (14%)(+6), luxury (8%)(-2), auto manufacturers (13%)(+3), and apparel (8%)(-) make up the top 5 categories. 
The shifts in the rankings this year’s rankings are bound by a common theme – the Covid-19 pandemic. Given its impact on lives and livelihoods, this year Brand Africa survey sought to understand which brands were perceived to have been helpful during the pandemic. Predictably, given its global omini-presence during the pandemic, the WHO emerged as the #1 most admired global brand perceived to have been most helpful during the pandemic. MTN, which donated over 7 million Covid-19 vaccine doses to 9 African countries, is the leading African and private sector brand at #2, in private sector list where all multinational mobile operators in Africa – Vodafone Group (#3), Orange (#4), Airtel (#6) – and media brands, Facebook (#10) and DSTV (#24) made the list of the Top 25. 


They were instrumental in communicating about the pandemic and in keeping people connected. Underlying the role the private sector is playing during pandemic, the list is 80% dominated by diverse private sector brands and 20% governmental and non-governmental agencies such as the Red Cross (#5), multi-lateral agencies such as WHO and Unicef (#7), government agencies such as the Center for Disease Control (#16) and USAID (#19). Unsurprisingly, the leading pharmaceutical groups, Johnson & Johnson (#12) and Astrazeneca (#25) rounded off the list. Nigeria’s Dangote (#8) is only industrial brand in the list. Ethiopian Airways, the only African airline to have seemingly thrived during the pandemic, the first of the continent’s airlines to resume service and converting passenger planes into cargo planes to transport critical PPE’s around the world and the continent during the pandemic’s depths, spectacularly broke into the Top 100 most admired brands in Africa, the only airline, at #51. 

With loconomies a central pivot during the pandemic, upstart South African brand, Bathu, muscled its way into a Top 25 at #10 among the most admired African brands list dominated by the stalwart brands, Dangote (#1), MTN (#2) and DSTV (#3), which retained their top respective rankings. Out of all the 28 countries surveyed, only 5 (18%) have an African as the #1 most admired brand in the country. 
Now in its 11th year, every year on or around Africa Day, 25 May, Brand Africa releases the results of the survey on the most admired brands in Africa.   The announcement of the pan-African list, kicks of marathon series of announcements for the day, which started with morning with a virtual event at 05h45 GMT in Uganda with the most Africa-wide, East African and Uganda’s most admired brands; which will be followed by the announcement of the most admired brands in Southern Africa, featuring Lesotho, Botswana and Namibia, then West African and Nigeria; then North African Morocco, and will close with a live announcement of the Francophone Africa and Ivory Coast list hosted by Opinion & Public at 18h00 GMT at Royal Work Club, Le Plateau in Abjidjan, Ivory Coast.


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Nigeria’s economy under threat of collapse, says former Emir SLS

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By Goodluck Ikiebe

A former governor of the Central Bank of Nigeria, (CBN), Alhaji Sanusi Lamido Sanusi, says that the Nigerian economy is under threat of collapse.

Speaking at the closing ceremony of the Kaduna Investment Summit, tagged KadInvest 6.0, Sanusi said aside the fact that Nigeria is having difficulties in oil production, the product is now being rejected in the global market.

The former Emir of Kano said the “goose laying the golden egg for Nigeria is about to die”.

He said the future lies in a knowledge-based economy, adding that Nigeria is behind many African countries in innovation index.

Sanusi lamented that, while Ghana with a smaller economy invests more in education, Nigeria spends only seven per cent of its budget in that direction.

“Only eight of every 100 Nigerians, who start primary school complete university.”

“Globally, work is being redefined; 30 to 40 per cent of workers in developed economies will need to significantly upgrade their skills by 2030. And what are the major drivers of this redefinition? ICT and remote working, which we have seen even here with COVID-19.

“There is increased automation and artificial intelligence. Very soon, robot will take over work in most countries and those who would have job are those who operate the robots, manufacture the robots or service the robot.

“A few months ago, Germany was able to produce enough renewable energy for the entire country’s need. Today, we are having difficulties selling Nigerian oil. So, not only are we having problems to produce, even when we produce, the market is not there.

“So, this is forcing a change, and for us a country that depends on oil, things need to change.”

He, however, stressed the need for skill creation for the young people, which will create enabling environment for economic growth and development.

“Data is one of the most crucial support that can be given to entrepreneur for innovation,” he said.

While calling on government to encourage market access, he said, “If Kaduna state government continues with its e-government plan, it will be a big market itself and it will encourage investment which are all knowledge economy aspiration and a shift in government spending to match the priority.”

Sanusi congratulated Kaduna for the feat, describing the aspiration outlined in the plan as “critical” to addressing the country’s dwindling economy resulting from the over-dependence on oil revenue.

Meanwhile, the state government said it will be introducing ICT skills in vocational institute and also in primary and secondary schools.


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Coalition knocks PDP over call for Emefiele’s resignation

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As reactions continue to trail the call for the Central Bank of Nigeria (CBN) Governor’s resignation by the Peoples Democratic Party (PDP), a group, Coalition of Civil Society Groups (CCSG), has warned the party to desist from such action, saying such call at a time like this was unpatriotic.

CCSG national President, Comrade Etuk Bassey Williams, during a press conference on Friday in Abuja said the opposition statement was unguided, mischievous. highly uncharitable.

According to Etuk, “The unguided and unexpected call for CBN governor’s resignation by the People’s Democratic Party (PDP), we consider it pertinent to call for restrain from any form of distraction or political mischief from the PDP. 

“This political entanglement with a public institution like the CBN is very unpleasant, uncalled for and should not be entertained by any patriotic Nigeria.

“After an appraisal of the statement credited to Senator Udoedehe, we observed that he neither accused Emefiele of any wrong doing nor implied that the CBN Governor was involved in any infraction; therefore the call for the resignation of Mr. Godwin Emefiele by a highly respected political party is regrettable and most uncharitable.    

“We frown at the mischievous misrepresentation of the political utterance of the APC Caretaker Secretary: Senator John Udoedehe by the PDP and advice that the political Parties should exempt the CBN Governor and the CBN in general from their political gimmick and concentrate on their political games,” he said

He further enjoined those finding it profitable to peddle wrong information to stop, as according to him, such act was unpopular, mischievous, adding that it was wrong and should not be associated with a political party that once praised and proudly informed Nigerians that Mr. Godwin Emefiele performed excellently well and did justify the confidence reposed on him by the PDP.  

“We hereby state emphatically that any act designed to frustrate efforts of Mr. Godwin Emefiele to restore the economy from its downward slope orchestrated by fall and unstable price of crude oil, rejection of our agricultural produce in foreign market, low quality of our industrial good and the advent of Covid-19 pandemic will be opposed. 

“We frown and express deep disappointment that some persons or political party will make itself available to unsettle the CBN Governor. No reasonable person will embark on such venture, because it is unpatriotic. We should not be seen creating crisis for an individual/institution making effort to revamp the economy that has witnessed two recessions by no fault of the Governor of CBN,” the group said.


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Nigerian government sets up committee to tackle illegal refineries in Niger Delta

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The Federal Government on Thursday inaugurated an Inter-Ministerial Committee to tackle illegal refinery of crude oil in the Niger Delta region.

The acting Solicitor-General of the Federation (SGF) and Permanent Secretary of the Federal Ministry of Justice, Umar Mohammed, who represented the minister said the move was in a bid to block revenue leakages.

“The major mandate of the committee is to recover illegally refined petroleum products (crude oil) in the dug-up pits found around the creeks of the Niger Delta”.

Members of the Committee were drawn from the Ministry of Defence, the Nigerian Army, the Navy, Defence Headquarters, the Nigerian Security and Civil Defence Corps and the Nigerian National Petroleum Corporation.

Others are from the Federal Ministries of Justice and Environment, the Department of Petroleum Resources, and the National Oil Spill Detection and Response Agency.

The News Agency of Nigeria recalls that the Military had in August deactivate some illegal refineries in Niger Delta.

Troops of Operation Delta Safe deactivated several illegal refining sites and recovered large volumes of refined petroleum products and crude oil in the region.

Acting Director, Defence Information, Brig.-Gen. Bernard Onyeuko, had disclosed the operations of the military in Bayelsa, Rivers and Delta led to the discovery and deactivation of several illegal refining sites.

NAN also recalls that a total of 21 ovens, 12 dugout pits and 58 metal storage tanks had 2.329 million litres of illegally refined diesel and 2.19 million litres of stolen crude oil.

Also recovered were two boilers and 750 bags of illegally refined petroleum products, one-speed boat, one AK-47 rifle, one FN rifle, three smoke gun rifles, 12 fabricated RPGs, 263 live cartridges, 20 rounds of 7.62mm NATO and 7.62mm special ammunition among other items.

Source: (NAN)


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