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The big question, by Abubakar Usman Abubakar

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Since the COVID-19-related disruptions and national lockdowns earlier this year, governments are now being pressured to kickstart an economic recovery. We must directly confront the consequences of rapid economic growth after witnessing nature heal when our industries shut down. We are faced with a unique opportunity while we sit at a challenging crossroads: How can we revive the global economy while ensuring environmental sustainability?

Through the lens of sustainability, our second impact report takes a glimpse of our world since the outbreak of COVID-19. Leading experts discuss how governmental decision-making must consider the interests of future generations, why biodiversity is key to our survival, and which types of technology provide hope for a sustainable recovery.

Shared new perspectives on the global pandemic and explored how ground-breaking technologies are preventing, predicting, and containing disease outbreaks. Much remains unknown about the COVID-19 crisis. What we do know is that we are given an unprecedented opportunity to boost the industries, technologies, and projects that work towards ensuring a more sustainable future for humanity. 

Our mission is to curate and enable ideas addressing some of humanity’s most pressing societal issues, based on a vision of empowering the world’s brightest minds to shape a brighter future for all, and with all. It is our ambition to provide the platform to make this happen.


Abubakar Usman Abubakar is CHAIRMAN IBTIHAJ MODERN CORPORATION LTD


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